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Coaching
Coaching is a process by which a client is guided and advised in their journey to reach their goals. Those goals can be quite diverse, and include fluency in general English, business English, interpersonal communication and relationships, familiarity with American culture and norms, and more. With coaching, a client not only develops and strengthens the skills necessary to reach their most ambitious objectives, but also builds the confidence, strategy, and focus needed to transform those goals into a reality.
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Proofreading
The goal of the proofreading process is to correct errors without significantly altering the original author’s voice. Proofreading includes close review of near-final copy for misspellings, incorrect/missed punctuation, textual and numerical inconsistencies, formatting and spacing inconsistencies and errors, etc.
This final phase begins after editing and typesetting, when the layout and format are already in place. Only minor changes are made during proofreading. Text may be called out for possible revision due to styling, word choice, or lack of clarity, however, in general, these revisions will then be made by the original author. A second proofreading is recommended if any text is revised following the first proofreading review.
Copy Editing and Copywriting
The goal of copy editing is to ensure the text has appropriate organization, language, readability, flow, and tone. Text is carefully reviewed and edited as needed to correct and enhance styling, tone, and clarity. Revisions will be provided to the original author(s) for approval and/or feedback. If the author’s intended meaning is unclear in the text, additional consultation may be recommended to ensure the final copy fully captures the author’s full meaning and intended voice.
In copywriting, clients provide information about their thoughts, ideas, and the objectives they would like to achieve through the final text, whether they be to increase brand awareness, promote sales, and/or call a person or group to action. Original copy is then written and provided to the client for review and feedback.
Copy editing and copywriting include proofreading of the text, however, a final proofreading by another professional is highly recommended.
Preparation and Research
To provide the highest quality services possible, background research may be required prior to copy editing and copywriting services. This is especially true when working with highly technical or specialized subject matter.
Research fees are based on hourly rates, plus passthrough cost of paid material (e.g. scholarly articles, market research, etc.).
Consultation
Virtual and/or written consultation is required for copywriting, and may also be necessary for copyediting if any text is unclear.
Consultation fees are based on hourly rates.
